GTM:OS
Open-source GTM workflow toolkit for AI assistants
8 skills and 3 agents that turn a markdown pipeline file into a daily operating system — morning briefs, lead qualification, prospect research, and personalized outreach. No CRM required.
The problem
Solo founders and consultants don’t need Salesforce. They need a morning brief that tells them who to follow up with, a way to qualify leads without guesswork, and outreach that doesn’t sound like a template. But the tools that do this cost hundreds per month and require weeks of setup.
What GTM:OS does
GTM:OS turns a markdown file into a go-to-market operating system. You track your pipeline in a simple table — leads, stages, next actions — and GTM:OS gives you the workflows that enterprise sales teams pay thousands for.
Type /gtm-today and get a morning brief. Type /gtm-qualify Acme and get a structured assessment. Type /gtm-personalize Stefan and get research-backed outreach variants written in your voice.
Skills
| Command | What it does |
|---|---|
/gtm-today | Morning brief — overdue follow-ups, due today, pipeline snapshot |
/gtm-pipeline | Pipeline hygiene — stale leads, missing actions, conversion metrics |
/gtm-qualify | 6-question decision filter: pursue, explore, or decline |
/gtm-deep-dive | ICP analysis from real pipeline data — distribution, gaps, refinements |
/gtm-signals | Buying signal research — job postings, funding, hiring, tech stack changes |
/gtm-prep | Meeting prep — attendee profiles, talking points, objection handling |
/gtm-personalize | Research a prospect and write personalized outreach variants |
/gtm-sequence | Multi-touch outreach sequence with timing and conditional branches |
Agents
Three agents handle deeper, research-heavy work:
- Researcher — builds prospect dossiers with cited sources and company context
- Copywriter — generates outreach copy matched to your voice guide, with multiple variants
- Analyst — pipeline analytics: conversion rates, velocity, segment performance
How it works
- Install —
uv tool install gtm-os && gtm-os install --ai claude(also supports Codex and Cowork) - Point at your pipeline — GTM:OS reads a
pipeline.mdfile with your leads and next actions - Run commands — slash commands in your AI assistant, results in seconds
Your data never leaves your machine. Everything runs through your AI assistant’s context window — no external APIs, no databases, no accounts to create.
Under the hood
- Architecture: Python CLI that installs markdown prompt files as Claude Code skills/commands
- Skill format: YAML frontmatter + markdown body, compatible with Claude Code, Codex, and Cowork
- Framework: Built on the same skill architecture as sp3cmar
- Install:
uv tool installorpip install, with--aiflag for target platform
Status
Publicly released and open source. Built for solo founders, consultants, and small teams who prefer markdown over CRM software.